Team
Carol Cheng
vCFO
Carol Cheng is a Chartered Accountant with over 25 years’ experience in finance, governance, and risk across New Zealand, Hong Kong, and Mainland China. As founder of Hong Consulting Ltd, she delivers tailored virtual CFO services, helping businesses strengthen their financial foundations, improve performance, and stay on top of compliance. Her expertise spans financial reporting, mergers and acquisitions, governance, tax compliance, and risk management, underpinned by senior leadership roles including Executive Director at PwC New Zealand and Partner at Grant Thornton China. Passionate about sharing her professional experience, Carol helps businesses grow with confidence. Carol also chairs finance and risk committees for public-sector organisations, and is a Chartered Member of the Institute of Directors.
What do you find most rewarding about your work at ElementX?
‘I enjoy working with such a talented, energetic team. Bringing financial clarity and effective processes means they can focus on innovating, knowing the numbers have their back.’
If you could be any animal, what would you be and why?
‘I would be a ginger cat, curious, independent and playful, always exploring new corners and seeing the world from different angles. They’re friendly, adaptable, and love bringing a bit of joy to those around them.’