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ElementX

About ElementX

A specialist AI engineering team, built on curiosity

ElementX designs, builds, and deploys enterprise AI from New Zealand. Production discipline anchors the work; curiosity anchors the team.

The ElementX team around a table mid-way through a timed Lego build at the Auckland office
Company birthday build-off, Auckland office
An ElementX founder presenting on stage at the 2025 MoneyHub Business Summit
On stage at the 2025 MoneyHub Business Summit

Thirteen years of AI in production

  1. 2013

    ElementX founded in Auckland.

  2. 2018

    University of Auckland customer assistant goes live (still in production).

  3. 2020

    Demand for enterprise AI accelerates; ElementX scales delivery.

  4. 2024

    Mott MacDonald knowledge agent deployed globally from NZ.

  5. 2026

    Thirteen years of enterprise AI in production.

Three principles behind every build

These principles came out of thirteen years of production delivery, and every engagement still runs on them.

  • Built for your environment, not a template

    Off-the-shelf AI runs into walls in complex enterprise: fragmented data, deep integration needs, strict governance. Bespoke design solves what templates can't.

  • Your team owns what we build

    Capability transfer happens during delivery, not after. You get the working system and the internal capability to evolve it.

  • A team that asks before answering

    Enterprise AI builds always hit unexpected edges. The team you'll work with investigates your specific problem before reaching for a familiar approach.

Our team

Daniel Xu (CEO), Ming Cheuk (CTO), and Richard McLean (Executive Chair) founded ElementX in 2013 and are still active across every build. Around them sits a team of AI engineers, ML researchers, project leads, and operations specialists, most of whom have been here long enough to remember the pre-GenAI era of production AI. People stay at ElementX, and that continuity carries into every build.

Founders

Board

Team

Partners we work with

Enterprise AI doesn't get built in isolation. ElementX maintains active commercial and community partnerships across platforms and the local AI ecosystem.